Simple, fun, and pink! The goal of this brand was to pair a flirty feel with a a somewhat moody and modern atmosphere, limited use of the brands patterns and bright colors paired with dark greenery and shade on a sunny day puts you right in the sweet spot of a fun brand with a little bit of edge. A smart abbreviation of the name gives customers the chance to say "wanna go to loco?" which rolls off the tongue and keeps your brand in mind.
